Everyone is watching. Your ad.
Go ahead. Show off. More than 500 million hours of videos are watched on YouTube each day. Combine that with standard television consumption and you have a massive opportunity. And, we can reach them all. At once. And so much more.
Reach your audience.
Video ads on YouTube, Facebook, Twitter, Instagram and other basic social platforms are easy. But how do you reach users watching on platforms such as Netflix, Amazon Prime or Hulu? Well, that's where CTV and OTT advertising comes in. And, it's available for any brand at any budget - big or small.
The Caliper Approach
Right place. Right time. It's not enough to just be there. Consumers want to see video ads that they can relate to and that match their interests. That's why our video advertising approach assesses not only the demographics of the user but dozens of additional cues such as time of day, day of week, location, device, interests and past user behavior. Heck, we can even optimize YouTube ads based on their current weather conditions. This results in spending only on users likely to take your intended action. No wasted spend. Maximum ROI. We like that around here.