Captivating Digital Video Campaigns
Video can play a vital role in building a brand and getting noticed. Caliper Marketing utilizes the latest video advertising platforms to maximize awareness, engage with your target audience and fuel those conversion driving tactics that matter to your bottom line.
Online Video Advertising Services
Platform Setup & Management
Audience Analysis & Planning
Video Content Consulting
Publisher Inventory Selection
Advanced A/B Testing
Landing Page Development
Tracking & Analytics
Our Digital Video Advertising Approach
At Caliper Marketing, our goal with digital video campaigns isn't just to make a splash and drive awareness, it's to drive measurable results for your business. We leverage video as a part of a cross-channel holistic strategy to capture engaged users through digital video that can then be converted through "closer" tactics.
We first spend time understanding your target audience. These insights will tell us what they're watching, when, where, and on which platforms. We can then select the right supply sources that offer the right mix of premium vs. select inventory, desktop vs. mobile, television vs. online, and passive vs. interactive ad placements. We then negotiate rates, upload your video assets, and begin the process of ongoing optimizations.
And, more often than not, we develop custom landing pages that allow us to track these users throughout their journey, provide the most relevant content, and convert these visitors into leads or sales.
Our online reporting dashboards can be accessed at any time, track every aspect of your digital video campaign, and provide absolute transparency into where your ad budget is being spent.
LET'S GET THE BALL ROLLING
Don't be shy. There are no salesmen here - just a group of digital marketing geeks ready to help out any way we can.