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Cookie Policy

At Caliper Marketing, we believe in being transparent about how we collect and use data. This policy is designed to inform you about our use of cookies, local storage objects, and similar technologies. For ease of reference, unless otherwise stated below, we will use the term "cookies" in this policy to refer to all of these technologies. This Cookie Policy is part of our Privacy Policy, which also includes additional details about our collection and use of information. Capitalized terms used in this policy but not defined have the same meaning as in our Privacy Policy.


This policy does not apply to cookies set when our customers use the Caliper Marketing Services on their sites or digital products.


1. Overview

Like many online services, we use cookies and other technologies to collect and analyze information about you and your usage of our Sites and the Caliper Marketing Service. We also use these technologies to test, analyze, deliver, and personalize our content and the experiences you receive.


Cookies are small data files that we store on your computer or device. You can find out more about cookies by visiting If you are located in the European Union you may use the resources at


2. What Cookies Do We Use?

We use various types of cookies on our Site and the Caliper Marketing Service, including:

  • Session cookies, which disappear when you log out and close your browser;

  • Persistent cookies, which stay on your device until you or your browser deletes them or until they expire;

  • First-party cookies, which are associated with the domain you are visiting; and

  • Third-party cookies, which are associated with a different domain other than the one you are visiting.


Some cookies are associated with your account. Other cookies are not tied to your account but are set on a browser or device. You can see a list of these types of cookies at the bottom of this policy.


Besides the cookies listed below, we, our service providers, and/or our third-party advertisers and analytics partners may also use other standard technologies, such as web beacons, web bugs, clear gifs, local storage objects (such as HTML5 and Flash) and scripts. These help provide the functionality described in this policy.


3. How Do We Use Cookies and Other Technologies?

We use cookies in a variety of ways, including as follows:

  • Authentication. If you're signed in to your account, cookies help us keep you logged in, show you the right information and personalize your experience.

  • Security. We may use cookies to enable and support our security features and to help us detect malicious activity.

  • Storing preferences and supporting additional features and functionalities. Cookies can help you fill out forms on our Sites and the Caliper Marketing Services more easily. They also support additional features and functionality on our Sites and the Caliper Marketing Services, such as supporting video streaming features.

  • Performance, Analytics, and Personalization. Cookies help us learn how well our Sites and the Caliper Marketing Services perform, allow us to analyze use of our Sites and Caliper Marketing Services, and personalize content and experiences delivered to you. We also use cookies to understand, improve, develop and research products, features and services, to collect usage, viewing, logs, and technical information about you (such as event data), and to create logs and record when you access our Sites and Caliper Marketing Services from different devices, such as your work computer or your mobile device.

  • Marketing. We may use cookies to help us deliver marketing or ad campaigns and to track their performance. Similarly, we and/or our advertising partners may use cookies to help gather information about your activities on our Site and other sites in order to provide you advertising based upon your browsing activities and interests, both on our Site and on third-party websites. We may receive reports based on the use of cookies on an individual as well as an aggregated basis. Please note that our Privacy Policy does not apply to, and we cannot control the activities of, third-party ad servers and ad networks.

  • As described in our Privacy Policy. We use cookies (and the resulting data) for the uses described in our Privacy Policy.


4. Your Choices

  • In General. Most Internet browsers automatically accept cookies, but some browsers may permit you to change your settings to disable cookies (and other tracking tools) or to prompt you before accepting cookies from the websites you visit. These browsers may also permit you to delete cookies you already have. Please refer to your browser’s or mobile device’s technical information for instructions on how to delete and disable cookies. Keep in mind that if you access the Caliper Marketing Service or Sites on your mobile device, you may not be able to control tracking technologies through the settings on that device.

  • Preference Managers. You may adjust your preferences for most cookies on our Site through the Cookie Consent Manager. You may also use that tool to see a list of third-party cookies on our Site. Please note that this tool may not be able to block every cookie and does not work on third-party sites.

  • Third-Party Extensions. There are several browser extensions that permit you to choose what cookies are placed on your browser and help you control tracking. Please note that these extensions are made by third-party companies, not Caliper Marketing, so Caliper Marketing is not responsible and cannot provide technical support for these products.

  • Personalized Advertising. You may be able to opt out of receiving certain personalized advertisements from companies who are members of the Network Advertising Initiative or who subscribe to the Digital Advertising Alliance's Self-Regulatory Principles for Online Behavioral Advertising. Please visit the Network Advertising Initiative Consumer Opt-Out Page or the Digital Advertising Alliance Opt-Out Page to opt out directly from providers who participate in those programs. Caliper Marketing does not control or operate these tools or the choices that advertisers and others provide through these tools.

  • Google Re-Marketing. You may also opt-out of Google marketing products on our Site by clicking below. Please note this does not opt you out of being served ads. You will continue to receive generic ads.

    • CLICK HERE to opt out of Google remarketing on Caliper Marketing

    • Google’s remarketing opt-out tool uses cookies and will only opt out the specific computer you are on.


Flash LSOs. To learn how to manage privacy and storage settings for Flash cookies click here.

HTML5 LSOs. Various browsers may offer their own management tools for removing HTML5 LSOs. Please consult the browser’s settings.



Please be aware that some parts of our Sites and Caliper Marketing Services may not work for you if you delete or disable cookies. For example, you may no longer be able to play videos should you disable related cookies using any of the methods described above.

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