Results-Driven Display Advertising

Caliper Marketing develops display campaigns with a purpose. We're committed to producing display ads that not only result in significant awareness for your business but also produce measurable results.

Display Advertising Services

Account Setup & Management

Account Audits


Ad Creative & Design

Media Planning & Buying

Retargeting & Remarketing

Competitor Analysis

Co-op Campaign Management

Daily Optimizations

Landing Page Development

Tracking & Analytics

Custom Reporting

Our Display Advertising Approach

At Caliper Marketing, we leverage display advertising as an important part of the marketing mix. The ads can help drive awareness, engagement or even action. Our job is to find the best time and the right message at each step within their purchase path to produce measurable results.


In order to get this right, we combine user behavior such as which pages they've visited or what actions they've taken on your website with signals such as time of day, day of week, location, device, demographics, and even local weather conditions. We pair this all together to develop a multi-tiered sequential display advertising approach that delivers both direct and indirect results.


And, where needed, we develop custom landing pages to provide the consumer with a valuable user experience that informs while also encouraging them to take action.


Our online reporting dashboards, which are updated daily, show you exactly what is working, what is not, and provides absolute transparency into where your ad budget is being spent.


Don't be shy. There are no salesmen here - just a group of digital marketing geeks ready to help out any way we can.


119 19th Street North
La Crosse, Wisconsin 54601


(608) 561-7017


Caliper Marketing is a locally-owned digital marketing agency fueled by the fresh air of
La Crosse, Wisconsin.

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