Landing Pages
Optimize the post-click experience.
Generate leads, not clicks. What good is website traffic that doesn't take action. Even the best digital advertising campaign will suffer if the landing page misses the mark. Web pages need to impress the user, work on all platforms, and most importantly, have the exact information they're looking for. Custom-built landing pages can do this while leaving your website alone at the fraction of the cost of updating your website.
Make it personal.
Make it convert.
With dynamic text replacement we can swap out pieces of text to match the search terms a visitor used to get to your page. This improves the relevance of the page and the chances that they'll convert. Take it up a notch and change out content based on location, time of day, and a number of other variables.
The Caliper Approach
Convert More. Period. While websites are great at many things, they're terrible at turning traffic into revenue. Landing pages provide a custom environment with a singular goal instead of leaving users to wander a site full of distractions. And, with custom landing pages we can do heatmapping, A/B testing, dynamic on-page content, multi-step forms and do it all while integrating with your existing CRM.
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