Precision-Built Paid Search Campaigns

Caliper Marketing is a paid search agency at its core. We combine intent-based keyword research with results-focused landing pages to drive qualified traffic and produce measurable business results.

SEM Services

Account Setup & Management

Account Audits

Keyword Research

Ad Copy Writing​

Competitor Analysis

Competitive Conquesting

Affiliate Coordination

Co-op Campaign Management

Daily Optimizations

Landing Page Development

Tracking & Analytics

Custom Reporting

Our Paid Search Approach

Unlike any other marketing channel, search engine marketing (SEM) allows brands to engage with consumers at the exact moment they have a need, question, want, or desire.


However, it's no longer as simple as being there when a consumer enters a specific keyword. Consumers expect nothing short of a perfect experience with a brand. To win, brands must build a personalized experience, not a one-size-fits-all media approach.


That's why we've built our agency around the holistic strategy of understanding not only the keyword the consumer entered, but dozens of additional cues such as time of day, day of week, location, device, demographics, and past user behavior. Heck, we can even optimize based on the weather.


Last, but certainly not least, we develop custom landing pages to provide the most relevant user experience possible that ultimately leads to the greatest campaign success and overall performance.


Everything is clearly displayed in an online reporting dashboard, updated daily, that shows you exactly what is working, what is not, and provides absolute transparency into where your ad budget is being spent.


Don't be shy. There are no salesmen here - just a group of digital marketing geeks ready to help out any way we can.


119 19th Street North
La Crosse, Wisconsin 54601

(608) 561-7017


Caliper Marketing is a locally-owned digital marketing agency fueled by the fresh air of
La Crosse, Wisconsin.

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