Paid Search
Be just a search away.
Drive conversions. Fast. 93% of online experiences begin on a search engine like Google. It's rare that users know exactly what they want. They have an idea, a want, or a need. Paid search gets your brand in front of those users exactly when they're looking. It's a little like magic.
Where can search ads appear?
Only the keywords you need. That's it.
We assess a lot of keywords before selecting those that make it into your account. There is a fine balance between budget, competition, relevance and volume. When it's done wrong you waste a lot of budget. We don't get it wrong. Just saying.
The Caliper Approach
Right place. Right time. It's not enough to just be there. Consumers want to find things as quickly as possible. Bad results leave a bad taste. That's why our paid search approach assesses not only the keyword someone entered but dozens of additional cues such as time of day, day of week, location, device, demographics and past user behavior. Heck, we even optimize search results based on their current weather conditions. This results in spending only on users likely to take your intended action. No wasted spend. Maximum ROI. We like that around here.
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Caliper Marketing is a locally-owned digital marketing agency fueled by the fresh air of
Rochester, Minnesota.
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