SEARCH ENGINE MARKETING
Precision-Built Paid Search Campaigns
Caliper Marketing is a paid search agency at its core. We combine intent-based keyword research with results-focused landing pages to drive qualified traffic and produce measurable business results.
Account Setup & Management
Ad Copy Writing
Co-op Campaign Management
Landing Page Development
Tracking & Analytics
Our Paid Search Approach
Unlike any other marketing channel, search engine marketing (SEM) allows brands to engage with consumers at the exact moment they have a need, question, want, or desire.
However, it's no longer as simple as being there when a consumer enters a specific keyword. Consumers expect nothing short of a perfect experience with a brand. To win, brands must build a personalized experience, not a one-size-fits-all media approach.
That's why we've built our agency around the holistic strategy of understanding not only the keyword the consumer entered, but dozens of additional cues such as time of day, day of week, location, device, demographics, and past user behavior. Heck, we can even optimize based on the weather.
Last, but certainly not least, we develop custom landing pages to provide the most relevant user experience possible that ultimately leads to the greatest campaign success and overall performance.
Everything is clearly displayed in an online reporting dashboard, updated daily, that shows you exactly what is working, what is not, and provides absolute transparency into where your ad budget is being spent.
LET'S GET THE BALL ROLLING
Don't be shy. There are no salesmen here - just a group of digital marketing geeks ready to help out any way we can.