Social Media Ads
Make new fans and drive sales.
It's big. Really big. There are 3.8 billion people actively using social media around the globe. But, we're not really into just getting Facebook followers. That won't pay your bills. Great social ads turn followers into customers and customers into brand advocates. Now, that's something we can get behind.
Where can social ads appear?
Just to name a few.
Make new friends. Young and old.
Social media spans all ages. Reach older users with Facebook, younger users with Snapchat or TikTok and business professionals with LinkedIn. There really is a social platform for everyone. Our approach finds the right platform for reaching your audience with the goal of maximizing your ROI.
The Caliper Approach
Right place. Right time. It's not enough to just be there. Consumers want to see ads in their newsfeeds that they can relate to and that match their interests. That's why our social advertising approach assesses not only the demographics of the user but dozens of additional cues such as time of day, day of week, location, device, interests and past user behavior. Heck, we even optimize social ads based on their current weather conditions. This results in spending only on users likely to take your intended action. No wasted spend. Maximum ROI. We like that around here.