Engaging Social Media Campaigns

Social media is quickly becoming one of the most targeted channels in any company's marketing mix. Our team leverages the unique audience parameters to develop hyper-targeted campaigns that produce measurable results.

Social Media Advertising Services

Platform Setup & Management

Ad Account Audits

Social Content Creation

Ad Creative & Design

Audience Analysis

Competitive Analysis

Social Contest Development

Advanced A/B Testing

Daily Optimizations

Landing Page Development

Tracking & Analytics

Custom Reporting

Our Social Media Advertising Approach

At Caliper Marketing, our goal with Social Media Advertising isn't just to engage with your audience, it's to drive measurable results for your business. No amount of likes, shares, retweets, or comments matter unless they contribute to your bottom line.


We first assess all of the major social media advertising platforms such as Facebook, Instagram, Snapchat, Twitter and LinkedIn to determine the best fit for your business and goals. Along with developing and creating the ad creative and messaging, we create hyper-targeted audiences geared towards reaching only those consumers with the highest propensity to take the desired action. Of course, we can always run awareness-focused campaigns but don't be surprised if we sneak a micro-conversion into the reporting.


And, when the campaign calls for it, we develop custom landing pages for anything from a social media sweepstakes to a gated whitepaper download.


Our online reporting dashboards, which are updated daily, track every aspect of your social media campaign, and provides absolute transparency into where your ad budget is being spent.


Don't be shy. There are no salesmen here - just a group of digital marketing geeks ready to help out any way we can.


119 19th Street North
La Crosse, Wisconsin 54601

(608) 561-7017


Caliper Marketing is a locally-owned digital marketing agency fueled by the fresh air of
La Crosse, Wisconsin.

© 2019 Caliper Marketing. All rights reserved.  |  Privacy Policy  |  Cookie Policy