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Be Just a Search Away

Dedicated Paid Search Ads Management

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Google Paid Search Example
Google Search Screen

Drive conversions. Fast. 93% of online experiences begin on a search engine like Google. It's rare that users know exactly what they want. They have an idea, a want, or a need. Paid search ads get your brand in front of those users at exactly the right time. It's a little like magic.

SEM Management Plans & Pricing

  • Self-Managed

    199$
     
    For those who want to manage the account on their own.
    Valid for one month
    • Account Setup & Preparation
    • Campaign Planning for One Product/Service
    • Keyword Research
    • Ad Creative & Copywriting
    • Budget Recommendations for Optimal Performance
    • Campaign Setup & QA
    • Planning & Setup of Ad Extensions

  • Managed Service

    499$
    Every month
    For those with paid search ad budgets of up to $10,000/mo.
    Valid for 3 months
    • Account Setup & Preparation
    • Campaign Planning For up to $10,000 in Monthly Spend
    • Ongoing Keyword Research
    • Ad Copy Setup & Ongoing Recommendations
    • Ongoing Budget Recommendations & Analysis
    • Campaign Setups and QAs
    • Ongoing Ad Extension Setup & Analysis
    • Weekly Account Optimizations
    • Custom-Built Online Reporting Dashboard
    • Monthly Reporting & Planning Calls

  • Enterprise Service

    999$
    Every month
    For those with paid search ad budgets over $10,000/mo.
    Valid for 6 months
    • Account Setup & Preparation
    • Unlimited Campaign Planning
    • Ongoing Keyword Research
    • Ad Copy Setup & Ongoing Recommendations
    • Ongoing Budget Recommendations & Analysis
    • Campaign Setups & QAs
    • Ongoing Ad Extension Setup & Analysis
    • Account Optimizations at Least 2x/Week
    • Custom-Built Online Reporting Dashboard
    • Bi-Weekly Reporting & Planning Calls
    • Dedicated Account Manager

Where can search ads appear?

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Google Mobile Search Engine Results Page
Google Mobile Search Engine Results Page

Only the keywords you need. That's it.

We assess a lot of keywords before selecting those that make it into your account. There is a fine balance between budget, competition, relevance and volume. When it's done wrong you waste a lot of budget. We don't get it wrong. Just saying.

The Caliper Approach

Right place. Right time. It's not enough to just be there. Consumers want to find things as quickly as possible. Bad results leave a bad taste. That's why our paid search approach assesses not only the keyword someone entered but dozens of additional cues such as time of day, day of week, location, device, demographics and past user behavior. Heck, we even optimize search results based on their current weather conditions. This results in spending only on users likely to take your intended action. No wasted spend. Maximum ROI. We like that around here.

Digital Marketing Agency Black Worktop

Looking For a Custom-Built Plan?

Let us know a bit more about what you're looking for.

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